Engage Your Audience

Effective needs assessments involve the communities they aim to serve throughout every stage of the process. Begin by asking:

• Who are the stakeholders or communities affected?
• What platforms, networks, or communication channels do they already use?
• What are their key priorities, challenges, and preferences?

Establishing early and ongoing dialogue builds trust, ensures relevance, and increases the likelihood that EO-based solutions will be adopted and sustained.

The initial consultation and needs assessment should develop into a sustained engagement and outreach process throughout the life of the service, creating a channel to continuously refine and improve approaches as design and implementation progress.